Must-see places
Suggested itineraries
Explore Our Region: Recommended Tourist Routes to Discover and Cherish the Local Heritage.
Historical or naturalistic trails
Loop from the Parish Church of Saint Gaudentius to the Small Church of Santa Maria del Fiore
An easy 3.9 km route that crosses the countryside, leading to the rural Church of Santa Maria del Fiore and covering evocative views of the Borgo (historic town). Upon return, a variant is possible through the small wood near the kindergarten.
The itinerary ventures out to the characteristic rural Church entitled to Santa Maria del Fiore, which was rebuilt at the beginning of the 16th century.
Historical or naturalistic trails
Saint Amicus – Saint Patrignano Round Trip
Why choose this itinerary?
Scenic Route: Ideal for photography and nature lovers.
Immersion in Food and Wine Tradition: Includes stops at local wineries/cellars.
History and Culture: Features visits to historic churches and villages (borghi).
Suitable for Everyone: No specific technical difficulties.
Beautiful Route and Breathtaking Views: Passes through vineyards, wineries, and small rural churches.
Path through Rarely Used Trails: Where it is easy to encounter wild animals. Suitable for photography enthusiasts. A variant is possible by returning via S. Patrignano.
Experiences
A journey through art, history, and local traditions.
LACRIMA Experience: History and Flavor
Imagine stepping through the gates of an ancient fortified village: Morro d’Alba, with its walls guarding centuries of stories. Here, where time seems to slow down, your journey to discover Lacrima—the emblematic wine of this land—begins.
You will be welcomed by the story of a rare grape, rooted in peasant traditions and now celebrated as a regional excellence. Wander through charming streets and sun-drenched vineyards, listening to legends and curiosities that tie the community indelibly to its most precious wine.
Then comes the most anticipated moment: the guided tasting. Glass after glass, you’ll uncover the nuances of Lacrima—from its bright ruby hue to its delicate notes of rose and red fruits—letting yourself be captivated by its aromatic intensity. Accompanying the wines are the authentic flavors of the Marche: cured meats, cheeses, warm bread, in a perfect harmony between food and terroir.
This is not just a visit—it’s an experience that blends history, culture, and flavor. A journey that will make you feel part of a living tradition, one that stirs emotions and leaves lasting memories, just like the unmistakable bouquet of Lacrima di Morro d’Alba.
Village Shopping
"BorgoShopping" is the name of an innovative project aimed at transforming the historic center of Morro d’Alba into a Natural Shopping Center. Unlike traditional shopping malls, this initiative is not a single physical structure but an integrated system that enhances and showcases the town’s existing heritage.
Key Points of the Project:
Main Objective: To enhance and support local commerce, artisan shops, and traditional producers, while preserving the authenticity and charm of the medieval village.
How It Works: BorgoShopping connects shops, artisans, restaurants, and visitor centers, creating a collaborative network that promotes the local economy and fosters social interaction.
Funding: The project has been supported by regional contributions and specific public investments, such as improvements in lighting and other measures to enhance the village.
Visitor Experience: BorgoShopping invites visitors to experience Morro d’Alba in a unique way, combining shopping with tasting local products, exploring historical heritage (including the ancient walls and the “Utensilia” museum), and participating in cultural events. The initiative aims to promote experiential tourism in the village, which is a
10 Things to Do and See in Morro d’Alba, the Village of Lacrima Wine
Morro d’Alba is a village in the province of Ancona, nestled among rolling hills. A perfect destination for those looking to discover the hidden beauty of the Marche region, it is also part of the “I Borghi più Belli d’Italia” (Italy’s Most Beautiful Villages) club.
The term “Morro” likely comes from murr, meaning height or rock, as the village is situated on a hill in a strategic and panoramic location. “Alba” was added after 1862. The village’s oldest name was Castrum Murri, or Castle of Morro.