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Between history, wine, and timeless landscapes.

Must-see places

Beauty
Culture
Houses and Fortifications

Barcaroli Square

Barcaroli Square is located in the innermost part of the historic village of Morro d’Alba. Until 1813, as shown in images from the Gregorian Cadastre, what is now a square was a densely built area housing municipal offices, the homes of wealthy residents, an olive mill, the Monte di Pietà, and other typical elements that defined village social life. However, from the 19th century onward, the most prominent families stopped living in the castle, no longer considering a residence in the historic center a sign of social distinction. As a result, the central buildings and the city walls began to show signs of decay. Most of the structures within the village were demolished, leaving only the peripheral buildings that remain today. Today, part of the square hosts a garden, while the other part transforms into an open-air theater in summer—a kind of arena for theatrical performances, the cinema under the stars series, outdoor dinners, events from the Lacrima in Giallo Literary Festival, and concerts from Le Notti del Vino. Two entrances from the square lead to the La Scarpa walkway. On the northern side, there is a recess where a building once stood. During the day, a land art installation can be seen in the background, created for the first edition of the Green Loop Festival in collaboration with the Poliarte Academy of Ancona. The structure resembles a rose window that evokes symbols of the Morro d’Alba territory. On the outer part, olive and vine leaves are represented—the most common crops in the area—while the innermost circle is composed partly of an agricultural cart wheel, also seen in the Museo Utensilia, and a mechanical wheel representing local industries. At night, the work is illuminated by the light design installation “The Symbol”, which is also visible from Tarsetti Square.
Beauty
Culture

Morro d’Alba Nighttime Installations

Exploring the village at night is a fascinating experience, recommended in every season but particularly enchanting in summer, when the heat from the coast and the inland areas drives people to seek refuge on the hill, where it is more breezy—a tradition dating back to the 1500s, followed by noble families. The suggested itinerary begins in the center at Tarsetti Square, where the Stele with a graffito by Maestro Enzo Cucchi is located. Here, the installation called “The Sign” was conceived and created to highlight the work of the father of the Transavanguardia movement, a native of Morro d’Alba. Turning your gaze toward the castle, the village entrance arch is illuminated with different colors depending on the event or the season, a customization that always offers a fresh visual experience. As you cross the arch, you’ll notice Barcaroli Square deep within the fortress, featuring another light installation called “The Symbol”, which illuminates a land art work that tells the story of the local territory. This piece was created during a workshop with the Poliarte Academy during the first edition of the Green Loop Festival. Just past the village entrance arch, we suggest entering the La Scarpa walkway. The Bacio Monument invites visitors to recognize this spot as one of the most romantic locations in the Marche region. The monument’s side wall features numerous doors or windows, which are access points for local residents who share this extraordinary architectural jewel with tourists. These openings, called “finestroni,” allow views of the Marche countryside. Along the walkway, you will encounter two towers offering panoramic views. Federico I Tower (Il Barbarossa) faces west, while Teodorico Tower, often used in summer for concerts, weddings, and theatrical performances, faces east, offering a view of the coast where the moonlight reflects on the sea. Continuing, another spectacular viewpoint is the terrace in front of the restaurant, a gap in the walkway roof caused by post-WWII demolition. The absence of the roof creates a breathtaking panorama, both day and night, where you can see the coast near Falconara and Ancona and the lights of surrounding villages on the hilltops. In the warmer months, it is not unusual to catch the scent of sea breeze from the coast, which influences the local wine—whether Verdicchio, particularly mineral in this eastern production area, or Lacrima di Morro d’Alba, with its unmistakable bouquet of roses and violets. Along the La Scarpa walkway, you will find the entrance to the Sotterranei – Museo Utensilia, housing the photographic works of Maestro Mario Giacomelli along with a curated collection of tools from the sharecropping culture. Another entrance not to miss is the enoteca, where wine lovers can taste and purchase local wines, often paired with regional products. Further along the walkway, a reddish light on the pavement marks “Hellish Walk”, a luminous installation inspired by Dante, recreating the thrill of walking among flames—a unique monument in Europe. Exiting the walkway brings you to Romagnoli Square, opposite the entrance, completing in just 300 meters a captivating journey that blends history and landscape for a truly immersive experience. If visiting Morro d’Alba during an event, don’t miss the view of the castle from Piazzale Bersaglieri to admire “Green Heart”, a videomapping projected on the castle facade that offers a spectacular and original storytelling of the village. The installation is visible from kilometers away, and at Christmas, it is customized with lights celebrating the magic of the season. Amid light magic, intoxicating glasses, and breathtaking landscapes, a nighttime visit to Morro d’Alba is an unforgettable experience. Text by Alessandra Boldreghini
Next event

EVENTS IN MORRO D’ALBA – AUGUST 2026

Dal 01/08/2026 al 31/08/2026
Experiences

A journey through art, history, and local traditions.

10 Things to Do and See in Morro d’Alba, the Village of Lacrima Wine
Morro d’Alba is a village in the province of Ancona, nestled among rolling hills. A perfect destination for those looking to discover the hidden beauty of the Marche region, it is also part of the “I Borghi più Belli d’Italia” (Italy’s Most Beautiful Villages) club. The term “Morro” likely comes from murr, meaning height or rock, as the village is situated on a hill in a strategic and panoramic location. “Alba” was added after 1862. The village’s oldest name was Castrum Murri, or Castle of Morro.
Village Shopping
"BorgoShopping" is the name of an innovative project aimed at transforming the historic center of Morro d’Alba into a Natural Shopping Center. Unlike traditional shopping malls, this initiative is not a single physical structure but an integrated system that enhances and showcases the town’s existing heritage. Key Points of the Project: Main Objective: To enhance and support local commerce, artisan shops, and traditional producers, while preserving the authenticity and charm of the medieval village. How It Works: BorgoShopping connects shops, artisans, restaurants, and visitor centers, creating a collaborative network that promotes the local economy and fosters social interaction. Funding: The project has been supported by regional contributions and specific public investments, such as improvements in lighting and other measures to enhance the village. Visitor Experience: BorgoShopping invites visitors to experience Morro d’Alba in a unique way, combining shopping with tasting local products, exploring historical heritage (including the ancient walls and the “Utensilia” museum), and participating in cultural events. The initiative aims to promote experiential tourism in the village, which is a
LACRIMA Experience: History and Flavor
Imagine stepping through the gates of an ancient fortified village: Morro d’Alba, with its walls guarding centuries of stories. Here, where time seems to slow down, your journey to discover Lacrima—the emblematic wine of this land—begins. You will be welcomed by the story of a rare grape, rooted in peasant traditions and now celebrated as a regional excellence. Wander through charming streets and sun-drenched vineyards, listening to legends and curiosities that tie the community indelibly to its most precious wine. Then comes the most anticipated moment: the guided tasting. Glass after glass, you’ll uncover the nuances of Lacrima—from its bright ruby hue to its delicate notes of rose and red fruits—letting yourself be captivated by its aromatic intensity. Accompanying the wines are the authentic flavors of the Marche: cured meats, cheeses, warm bread, in a perfect harmony between food and terroir. This is not just a visit—it’s an experience that blends history, culture, and flavor. A journey that will make you feel part of a living tradition, one that stirs emotions and leaves lasting memories, just like the unmistakable bouquet of Lacrima di Morro d’Alba.
Servizi Digitali Integrati PR MARCHE FESR 2021/2027
ASSE 1 - OS 1.2 - AZIONE 1.2.2 - Intervento 1.2.2.2 Erogazione finanziamenti a Enti locali per il dispiegamento nel territorio regionale di servizi pubblici digitali integrati.
Importo: 45.000,00 € Titolo progetto: MORRO D’ALBA: TURISMO E CULTURA IN UNO DEI BORGHI PIÙ BELLI D’ITALIA CUP: C51F24004870002 CIG: B4EF82558B