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Between history, wine, and timeless landscapes.

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Morro d’Alba Nighttime Installations

Exploring the village at night is a fascinating experience, recommended in every season but particularly enchanting in summer, when the heat from the coast and the inland areas drives people to seek refuge on the hill, where it is more breezy—a tradition dating back to the 1500s, followed by noble families. The suggested itinerary begins in the center at Tarsetti Square, where the Stele with a graffito by Maestro Enzo Cucchi is located. Here, the installation called “The Sign” was conceived and created to highlight the work of the father of the Transavanguardia movement, a native of Morro d’Alba. Turning your gaze toward the castle, the village entrance arch is illuminated with different colors depending on the event or the season, a customization that always offers a fresh visual experience. As you cross the arch, you’ll notice Barcaroli Square deep within the fortress, featuring another light installation called “The Symbol”, which illuminates a land art work that tells the story of the local territory. This piece was created during a workshop with the Poliarte Academy during the first edition of the Green Loop Festival. Just past the village entrance arch, we suggest entering the La Scarpa walkway. The Bacio Monument invites visitors to recognize this spot as one of the most romantic locations in the Marche region. The monument’s side wall features numerous doors or windows, which are access points for local residents who share this extraordinary architectural jewel with tourists. These openings, called “finestroni,” allow views of the Marche countryside. Along the walkway, you will encounter two towers offering panoramic views. Federico I Tower (Il Barbarossa) faces west, while Teodorico Tower, often used in summer for concerts, weddings, and theatrical performances, faces east, offering a view of the coast where the moonlight reflects on the sea. Continuing, another spectacular viewpoint is the terrace in front of the restaurant, a gap in the walkway roof caused by post-WWII demolition. The absence of the roof creates a breathtaking panorama, both day and night, where you can see the coast near Falconara and Ancona and the lights of surrounding villages on the hilltops. In the warmer months, it is not unusual to catch the scent of sea breeze from the coast, which influences the local wine—whether Verdicchio, particularly mineral in this eastern production area, or Lacrima di Morro d’Alba, with its unmistakable bouquet of roses and violets. Along the La Scarpa walkway, you will find the entrance to the Sotterranei – Museo Utensilia, housing the photographic works of Maestro Mario Giacomelli along with a curated collection of tools from the sharecropping culture. Another entrance not to miss is the enoteca, where wine lovers can taste and purchase local wines, often paired with regional products. Further along the walkway, a reddish light on the pavement marks “Hellish Walk”, a luminous installation inspired by Dante, recreating the thrill of walking among flames—a unique monument in Europe. Exiting the walkway brings you to Romagnoli Square, opposite the entrance, completing in just 300 meters a captivating journey that blends history and landscape for a truly immersive experience. If visiting Morro d’Alba during an event, don’t miss the view of the castle from Piazzale Bersaglieri to admire “Green Heart”, a videomapping projected on the castle facade that offers a spectacular and original storytelling of the village. The installation is visible from kilometers away, and at Christmas, it is customized with lights celebrating the magic of the season. Amid light magic, intoxicating glasses, and breathtaking landscapes, a nighttime visit to Morro d’Alba is an unforgettable experience. Text by Alessandra Boldreghini
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EVENTS IN MORRO D’ALBA – AUGUST 2026

Dal 01/08/2026 al 31/08/2026
Experiences

A journey through art, history, and local traditions.

Village Shopping
"BorgoShopping" is the name of an innovative project aimed at transforming the historic center of Morro d’Alba into a Natural Shopping Center. Unlike traditional shopping malls, this initiative is not a single physical structure but an integrated system that enhances and showcases the town’s existing heritage. Key Points of the Project: Main Objective: To enhance and support local commerce, artisan shops, and traditional producers, while preserving the authenticity and charm of the medieval village. How It Works: BorgoShopping connects shops, artisans, restaurants, and visitor centers, creating a collaborative network that promotes the local economy and fosters social interaction. Funding: The project has been supported by regional contributions and specific public investments, such as improvements in lighting and other measures to enhance the village. Visitor Experience: BorgoShopping invites visitors to experience Morro d’Alba in a unique way, combining shopping with tasting local products, exploring historical heritage (including the ancient walls and the “Utensilia” museum), and participating in cultural events. The initiative aims to promote experiential tourism in the village, which is a
Routes through the Lands of Lacrima
In Morro d’Alba, the landscape is not simply admired: it is experienced step by step.The Routes through the Lands of Lacrima invite visitors into the heart of a unique territory, where the profile of the hills, the vineyards of the renowned Lacrima wine, and the charm of the historic village come together in a slow, authentic, and engaging experience. This is a proposal designed for those who love nature, food-and-wine tourism, and direct contact with the rural identity of the Marche region. The routes cross countryside, vineyards, white roads, panoramic paths, and small places of worship, offering beautiful views and opportunities for discovery in every season. The offer includes both the Agricom Triponzio-Esino itineraries, created within a collaborative framework among local municipalities to promote agritourism activities, and the actual excursion routes through the Lands of Lacrima, with trails of varying length and difficulty, suitable for different types of visitors. Among the marked routes are, for example, Pozzo Buono – Gualdicciolo, Piedesanta – Sant’Amico, Cupetta – Filonzi – Santa Maria, as well as itineraries such as Guadicciolo – Pozzo Buono, Sanguineti – San Bonaventura, San Patrignano – Agricom S. Amico, and Pozzo Buono – Laureto. This network of excursions makes it possible to create tailor-made experiences:an easy walk through the vineyards, a more immersive route with climbs and breathtaking views, an outing dedicated to photography, or a full day enriched by wine tastings, winery visits, and stops at local food venues. The Lands of Lacrima are therefore promoted as a place to be experienced through hospitality, cuisine, wine, and outdoor activities.
LACRIMA Experience: History and Flavor
Imagine stepping through the gates of an ancient fortified village: Morro d’Alba, with its walls guarding centuries of stories. Here, where time seems to slow down, your journey to discover Lacrima—the emblematic wine of this land—begins. You will be welcomed by the story of a rare grape, rooted in peasant traditions and now celebrated as a regional excellence. Wander through charming streets and sun-drenched vineyards, listening to legends and curiosities that tie the community indelibly to its most precious wine. Then comes the most anticipated moment: the guided tasting. Glass after glass, you’ll uncover the nuances of Lacrima—from its bright ruby hue to its delicate notes of rose and red fruits—letting yourself be captivated by its aromatic intensity. Accompanying the wines are the authentic flavors of the Marche: cured meats, cheeses, warm bread, in a perfect harmony between food and terroir. This is not just a visit—it’s an experience that blends history, culture, and flavor. A journey that will make you feel part of a living tradition, one that stirs emotions and leaves lasting memories, just like the unmistakable bouquet of Lacrima di Morro d’Alba.
Servizi Digitali Integrati PR MARCHE FESR 2021/2027
ASSE 1 - OS 1.2 - AZIONE 1.2.2 - Intervento 1.2.2.2 Erogazione finanziamenti a Enti locali per il dispiegamento nel territorio regionale di servizi pubblici digitali integrati.
Importo: 45.000,00 € Titolo progetto: MORRO D’ALBA: TURISMO E CULTURA IN UNO DEI BORGHI PIÙ BELLI D’ITALIA CUP: C51F24004870002 CIG: B4EF82558B