«The Marche Region – states the Regional Councilor for Agriculture, Andrea Maria Antonini – strongly supports the Lacrima Wine Festival through a grant aimed at promoting events and tourist hospitality activities, in order to make the territory even more attractive, lively, and able to offer new experiences to both travelers and residents. Moreover, the festival takes place on a natural stage such as the Municipality of Morro d'Alba, which since 2019 has been part of the Club of the Most Beautiful Villages in Italy and since 2022 has received the Yellow Flag for itinerant tourism. The festival aims to regenerate inland areas, enhance the rural economy and cultural tourism, and promote Lacrima wine as a territorial brand. It involves numerous wineries and local operators, with the goal of extending tourism beyond the peak season and creating a network between the village and the vineyards. In short, all the objectives of the project are in line with regional strategies, including laws on historic villages, wine tourism, and wellbeing, aimed at developing and promoting the Marche region.».

«This fourth edition of the Lacrima Wine Festival – notes Enrico Ciarimboli, Mayor of Morro d’Alba – is a source of great satisfaction and pride for us. The project was born in 2021 with the aim of promoting the territory through a combination of Lacrima di Morro d’Alba DOC wine and art. Initially, it was a collaboration between the Municipality of Morro d’Alba and the Adriatico Mediterraneo Association, through the excellent artistic director of the festival, Maestro Giovanni Seneca. Today, we are pleased to emphasize that the initiative sees the contribution of the Marche Region, through the Department of Agriculture led by Councilor Andrea Maria Antonini, and the support of the Marche Chamber of Commerce under President Gino Sabatini. Above all, we are pleased to welcome the participation of the Municipality of Monte San Vito, under the confirmed Mayor Thomas Cillo, through the local Pro Loco. Our goal is to extend the event to all the municipalities within the Lacrima production area, counting on the support of local wine and hospitality businesses, which are showing growing interest in the initiative».

«This year, the Municipality of Monte San Vito is also joining the Lacrima Wine Festival 2024 – reports Thomas Cillo, Mayor of Monte San Vito. – We strongly wanted to participate in the event because it is an important opportunity for collaboration with the Municipality of Morro d’Alba, consolidating the excellent relations maintained between the two administrations over the years. The festival offers high-quality performances, under the artistic direction of Maestro Giovanni Seneca, all accompanied by the fine Lacrima wine, an excellent product and a distinctive feature of the two territories. Alongside the performances, walks and guided tours are planned to help visitors discover the beauty of both municipalities, from natural, cultural, and touristic perspectives. We hope to continue these fruitful collaborations between the two municipalities, and I wish to thank the Pro Loco Association of Monte San Vito for collaborating with us on the events, all the Lacrima wine producers, and everyone involved in this highly significant project».

«It is a great joy to bring to life the fourth edition of the Lacrima Wine Festival – explains Alessandra Boldreghini, Culture Councilor of Morro d’Alba. This is a project I conceived a few years ago, which, together with the Artistic Direction, has been defining its identity year after year, made of cultural events and wine. Finally, not only the village of Morro d’Alba will be involved, but together with it and the Lacrima wine production area, the Municipality of Monte San Vito will also take part, along with many wineries across four municipalities. The Lacrima Wine Festival presents itself as a “diffused festival,” a particularly suitable formula for wine lovers who can get to know the wines of the Terre del Lacrima, moving from winery to winery, as well as discovering the precious artistic treasures hidden in our Marche hinterland through guided tours and experiential paths. Villages are cultural centers that convey the image of a land devoted not only to wine but also to wellbeing—a land of artists, music, scents, and magic, ready to welcome and reveal themselves.»

«The Lacrima Wine Festival – in the words of artistic director Giovanni Seneca – reaches its fourth edition in 2024. The explosion of joy, the good humor emanating from its wine, is the guiding thread of the event, characterized by a program of distributed events in the most suggestive locations of the historic villages of Morro d’Alba and Monte San Vito, as well as in the wineries, involving the entire Lacrima DOC wine production area. This will allow the development of different thematic itineraries to expand the range of tourist experiences offered, even within the participating wineries. The choice to organize the Lacrima Wine Festival carries a strong message of community participation, aware of the need to regenerate and repopulate inland areas and villages through long-term interventions that can enhance, also through new technologies, the potential of an economy linked to rural life, slow and cultural tourism, traditional craftsmanship reinterpreted through innovation, and youth creativity.

The Lacrima Wine Festival is therefore characterized by a high level of cultural offering and sensory experiences, articulated in a network of interconnected events and initiatives, sometimes repeated in different locations and times, over the 10 days of the festival. Regarding musical guests, the focus has been on projects that combine tradition and modernity within the vast world music family—a music that fully embodies the spirit animating the production and promotion of Lacrima wine. The world music movement has involved artists from all over the world, who draw from traditions while creating new, transversal paths. Some musicians remain rooted in a single tradition, others merge multiple cultures, creating a musical integration without boundaries or genre barriers. From the plucked rhythms of Salento to the old waltzes of the Piacenza hills, from Argentine tango to jazz fused with Maghreb sounds—this is a sensory, eno-harmonic journey to taste and listen to.».